Google’s online advertising platform utilizes a pay-per-click (PPC) pricing model which targets relevant customer bases to visit your website through the usage of strategic keywords. AdWords places your advertisements on search results which are relevant to your products or services to draw curious customers to visit. This pricing model also lets you stay within budget with set limits and only charges you when your website is visited.

AdWords is helpful for those who want to have their products and services seen immediately. Advertisements can be adjusted at any time to adapt for specific needs and to target specific groups of people. This is beneficial for those who would like to raise awareness and promote a special sale or ad campaign to search engine users.

Below is a questionnaire to help us brainstorm the foundation of your marketing campaign: